Problem: New Product Strategy: It's Sunday afternoon and the football game is on. You want to go down to the bar and have a few drinks with your friends. When you arrive you see that the bar is full and the bartenders are backed up.
Idea Generation: Wouldn't it be nice just to sit down and have the drink of your choice ordered and brought to you without talking to the bartenders.
Idea Screening: I have recently graduated from Keystone College with an Associate degree in Culinary Arts. During those years I have worked in restaurants and took a mixology class. I also spent a few nights working as a bartender. With the numerous amounts of different drinks I had trouble learning them and keeping up. Wouldn't it be nice to have a machine where all you do is select the mix drink you would like and it would pour it for you?
Business Analysis: Looking at price with this product wouldn't be cheap, but not very expensive. Since you would be replacing your bartender you can invest into this machine that can store 1,000s of drink combination and has the ability to “learn” more, if a customer would like to create a drink the machine would remember and be able to mix it in the future.
Development: The machine would be able to rest on top of the bar. With the ability to mix up to six drinks at a time. The built in computer allows owners to program the mix drinks they offer. The machine would be bottled feed with a sensor relying when a bottle needs to be changed. Also the machine will be able to hookup to the soda fountain.
Test Marketing: First we would test the product in small bars, for free, working on the bugs and possible errors. We can have a “Bartender Challenge.” As the product develops further we would test the projects at larger bars to see if the machine can work harder than your average bartender.
Commercialization: The biggest way we can create customers is by getting our product out there on the market. We would advertise in commercial kitchen magazines and at commercial liquor stores.
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